Why Matte Lipstick Is Still a Power Player in 2025
Remember when matte lipsticks felt like wearing cement on your lips? Those days are so 2018. The best matte lipstick 2025 collections have completely revolutionized what we thought was possible—think buttery textures that don’t budge, bold pigments that feel weightless, and formulas so comfortable you’ll forget you’re wearing anything at all.
Here’s the thing: while glossy lips and the “clean girl” aesthetic dominated recent years, matte lipsticks never really left the building. They just got a serious glow-up. Today’s long-lasting lipstick formulas are infused with hyaluronic acid, vitamin E, and botanical oils that actually nourish your lips while delivering that coveted velvety finish.
The demand has shifted toward transfer-proof lipstick options that don’t sacrifice comfort for staying power. We want our lipstick to survive our morning coffee, lunch meetings, and evening plans—without the dreaded ring around our cup or that patchy, flaky look by 3 PM.
In this guide, I’m sharing the top 10 matte lipsticks that actually deliver on their promises, covering everything from trending lipstick colors to budget-friendly gems that rival luxury formulas. Whether you’re hunting for the perfect red for date night or a subtle nude for everyday wear, we’ve got you covered.
What to Look for in a Great Matte Lipstick (Before You Buy)
Not all matte lipsticks are created equal—trust me, I’ve kissed enough coffee cups goodbye to know the difference between a winner and a wannabe. Here’s your cheat sheet for spotting a non-drying matte lipstick that’s actually worth your money.
Texture is Everything The best modern matte lipsticks feel creamy during application, then set to a comfortable, flexible finish. Avoid anything that feels chalky or tugs at your lips during the first swipe—that’s a red flag for a formula that’ll leave you looking (and feeling) like you’ve been wandering the desert.
Long-Lasting Doesn’t Mean Permanent A great hydrating matte lipstick should give you 6-8 hours of beautiful wear without completely refusing to budge when you want it gone. Look for formulas that fade gracefully rather than peeling off in patches.
Ingredient Intelligence Keep an eye out for these lip-loving ingredients:
- Hyaluronic acid for plumping hydration
- Vitamin E for antioxidant protection
- Jojoba oil for comfortable wear
- Peptides for lip care benefits
The Transfer-Proof Test True transfer-proof lipstick should pass the coffee cup test, but here’s the insider secret: it should also allow for some flexibility. The best formulas won’t completely transfer but might leave the faintest hint of color—that’s actually a good sign that the formula isn’t so bulletproof it’ll require a jackhammer to remove.
Undertone Compatibility When shopping for bold lipstick shades, consider your skin’s undertones. Cool undertones pair beautifully with berry and blue-based reds, while warm undertones sing with coral and orange-based shades. Neutral undertones? You lucky duck—you can wear almost anything.
Top 10 Best Matte Lipsticks for All-Day Wear (2025)
After testing dozens of formulas (my lips took one for the team), here are the matte lipsticks that earned a permanent spot in my beauty arsenal.
1. Fenty Beauty Icon Velvet Liquid Lipstick - $28
The Inclusive Icon
Rihanna’s brand continues to dominate the long-lasting lipstick game with this weightless formula that delivers maximum impact with minimal effort. The applicator is perfectly shaped for precise application, and the color payoff is chef’s kiss.
Best for: Anyone wanting professional-level results with foolproof application
Standout shades: The Empress (deep burgundy) and Freckle Fiesta (warm brown)
Why it works: 12-hour wear time without the tight, uncomfortable feeling
2. Maybelline SuperStay Matte Ink (2025 Formula) - $9.99
The Drugstore Champion
This affordable matte lipstick got a formula upgrade that addresses the original’s tendency to feel drying. The new version includes hyaluronic acid and maintains that impressive 16-hour wear claim.
Best for: Budget-conscious beauty lovers who refuse to compromise on performance
Standout shades: Pioneer (classic red) and Dreamer (dusty rose)
Why it works: Unbeatable price point with luxury-level staying power
3. Rare Beauty Lip Soufflé Matte Cream - $20
The Comfort King
Selena Gomez’s brand nailed the hydrating matte lipstick category with this cloud-like formula. It’s technically matte but feels more like a nourishing lip treatment.
Best for: Anyone with naturally dry lips who’s been burned by matte formulas before
Standout shades: Encourage (warm terracotta) and Inspire (soft pink)
Why it works: Buildable coverage that never feels heavy or drying
4. MAC Powder Kiss Liquid Lipcolour - $26
The Soft-Focus Filter
MAC’s take on the modern matte gives you that Instagram-filter effect IRL. The blurred, soft-matte finish is incredibly flattering and surprisingly long-wearing.
Best for: Anyone wanting that effortless, “your lips but better” enhanced look
Standout shades: Devoted to Chili (warm red-brown) and Mull It Over (mauve nude)
Why it works: Weightless formula that doesn’t settle into lip lines
5. e.l.f. O Face Satin Lipstick (Matte Collection) - $6
The Drugstore Darling
Don’t let the price fool you—this drugstore matte lipstick punches way above its weight class. The formula is surprisingly sophisticated for such an accessible price point.
Best for: Makeup beginners or anyone building a starter lipstick wardrobe
Standout shades: Big Mood (deep plum) and That’s Hot (classic red)
Why it works: Cruelty-free formula with impressive 8-hour wear time
6. Charlotte Tilbury Airbrush Flawless Lip Blur - $38
The Luxury Experience
This isn’t technically a traditional matte, but the soft-blur finish gives you all the sophistication of matte with none of the typical drawbacks. It’s luxury beauty at its finest.
Best for: Special occasions when you want to feel extra glamorous
Standout shades: Pillow Talk Blur (the famous nude) and Love Blur (soft coral)
Why it works: Cashmere-soft texture that photographs beautifully
7. NYX Professional Makeup Lip Lingerie XXL - $12
The Boldness Booster
When you want bold lipstick shades that won’t quit, this transfer-proof lipstick delivers drama without the diva attitude. The XXL applicator makes precision application a breeze.
Best for: Anyone who wants to make a statement with their lip color
Standout shades: Exotic (deep purple) and Push-Up (bright coral)
Why it works: Truly budge-proof formula that maintains vibrancy all day
8. Haus Labs Atomic Shake Lip Lacquer - $24
The Trend-Forward Formula
Lady Gaga’s brand bridges the gap between the lip stain trend and traditional matte lipstick. It’s innovative, comfortable, and undeniably cool.
Best for: Trendsetters who want the latest in lip technology
Standout shades: Fame (deep red) and Courage (berry brown)
Why it works: Dual-phase formula that combines the best of both worlds
9. Ilia Color Block High Impact Lipstick – $36
The Clean Beauty Winner
This vegan lipstick proves that clean formulas don’t have to compromise on performance. The organic coconut oil base keeps lips comfortable while delivering serious color payoff.
Best for: Clean beauty enthusiasts who want effective, non-toxic options
Standout shades: A Walk in the Park (warm rose) and Tenderly (soft berry)
Why it works: 85% organic ingredients with zero compromise on wear time
10. Pat McGrath Labs MatteTrance – $42
The Artist’s Choice
When a legendary makeup artist puts their name on a product, you pay attention. This luxury best matte lipstick 2025 option delivers museum-quality pigmentation.
Best for: Makeup enthusiasts who appreciate artistry and premium quality
Standout shades: Elson (deep red) and Major Red (classic scarlet)
Why it works: Unparalleled color intensity with a truly comfortable matte finish
Matte vs. Satin vs. Lip Stain: What’s Right for You?
Confused about which formula fits your lifestyle? Here’s the breakdown:
| Finish Type | Texture | Longevity | Best For | Hydration Level |
|---|---|---|---|---|
|
Matte |
Velvety, no shine
|
8-12 hours
|
Bold looks, photos
|
Medium (with new formulas)
|
|
Satin
|
Slight sheen
|
4-6 hours
|
Everyday wear, work
|
High |
|
Lip Stain
|
Barely-there feel
|
6-8 hours
|
Natural look, active lifestyle
|
Low-Medium
|
The current lip stain trend is perfect if you want that “just-bitten” look that won’t interfere with eating or drinking. However, if you’re after serious color payoff and staying power, hydrating matte lipstick formulas offer the best of both worlds—bold color that doesn’t sacrifice comfort.
Pro tip: You don’t have to choose just one! Many beauty lovers layer a hydrating lip stain under their favorite matte for extra longevity and comfort.
Best Drugstore Matte Lipsticks That Actually Last
Let’s be real—not everyone has $40 to drop on a single lipstick, and honestly? You don’t need to. These drugstore matte lipstick heroes prove that great lip color doesn’t require a luxury budget.
Top Budget Picks Under $15:
Maybelline SuperStay Matte Ink ($9.99) – The OG drugstore champion that started the affordable matte lipstick revolution. The 2025 formula fixes the drying issues while maintaining that legendary staying power.
e.l.f. Satin Lipstick Matte Collection ($6) – Incredible value with surprisingly sophisticated packaging. The formula rivals mid-range brands at a fraction of the cost.
NYX Lip Lingerie XXL ($12) – Professional-level results with an artist-friendly price tag. The shade range is particularly impressive for bold lipstick shades.
Revlon ColorStay Overtime Lipcolor ($11.99) – Two-step system that creates a truly transfer-proof lipstick experience. The clear balm top coat is a game-changer for comfort.
Where to Find Them: Target, Ulta, CVS, and Amazon often have the best selection. Pro tip: Sign up for store rewards programs—the points add up quickly with frequent beauty purchases!
These drugstore gems often outperform their luxury counterparts in wear time and comfort. The only real difference? Packaging and prestige factor.
Cruelty-Free & Vegan Lipsticks: Conscious Beauty Meets Color Payoff
Your values don’t have to compromise your vanity. The cruelty-free lipstick and vegan lipstick markets have exploded with options that rival traditional formulas in every way.
What’s the Difference?
- Cruelty-free: Not tested on animals (brand or ingredients)
- Vegan: Contains no animal-derived ingredients (no beeswax, carmine, etc.)
Top Ethical Picks from Our List:
- e.l.f. O Face Satin Lipstick – Both cruelty-free and vegan at an unbeatable price point
- Rare Beauty Lip Soufflé – Leaping Bunny certified with incredible comfort
- Ilia Color Block – Clean, organic, and ethically sourced ingredients
Look for certifications like Leaping Bunny (gold standard for cruelty-free) or PETA approval. Many brands are transitioning to cruelty-free formulas as consumer demand grows—it’s never been easier to align your beauty routine with your values.
Common Mistakes That Ruin a Matte Lip Look (And How to Avoid Them)
Even the best non-drying matte lipstick can look terrible with poor application. Avoid these rookie mistakes:
Skipping Lip Prep
Your lips need to be smooth for matte lipstick to look its best. Gently exfoliate with a lip scrub or soft toothbrush, then apply a thin layer of lip balm. Let it absorb for 5 minutes, then blot away excess before applying lipstick.
Going Straight from the Tube
Heavy-handed application leads to that unflattering “mask” effect. Instead, build coverage gradually with thin layers.
Ignoring Your Lip Line
Matte formulas highlight every imperfection. Use a lip liner in a matching shade to create clean, defined edges and prevent feathering.
Not Letting It Set
Give your long-lasting lipstick a full 2-3 minutes to set before eating, drinking, or kissing anyone. Patience pays off with better wear time.
Pro Tips to Make Matte Lipstick Last All Day
Want your matte lipstick to go the distance? These insider tricks will help your lip color stay put from morning coffee to evening cocktails.
The Blot-and-Set Method
After your first application, gently blot with a tissue, then dust a tiny amount of translucent powder over your lips through the tissue. Apply a second thin layer of lipstick. This creates an invisible barrier that locks in color.
Lip Brush Application
Professional makeup artists swear by lip brushes for matte formulas. The precision application gives you better control and helps create that perfectly smooth finish that transfer-proof lipstick requires.
Strategic Liner Use
Don’t just outline—fill in your entire lip with a matching or slightly deeper liner before applying lipstick. This creates a grippy base that helps your matte color adhere better and last longer.
Mind Your Meals
Avoid oily foods when wearing matte lipstick—they’ll break down the formula faster than anything else. If you must eat something greasy, use a straw and blot gently afterward.
FAQs About Matte Lipstick (2025 Edition)
What is the best non-drying matte lipstick for dry lips?
Rare Beauty Lip Soufflé Matte Cream and Ilia Color Block are specifically formulated with hydrating ingredients that won’t exacerbate dryness. Always prep with lip balm regardless of formula.
How do I make matte lipstick look smooth?
Exfoliation is key! Use a gentle lip scrub 2-3 times per week, and always apply lip balm before your matte lipstick. A lip brush also helps achieve that flawless, airbrushed finish.
Is transfer-proof lipstick actually kiss-proof?
Mostly, yes! True transfer-proof formulas like NYX Lip Lingerie XXL and Maybelline SuperStay will survive most activities, though intense making out might still cause some fade. Nothing is 100% bulletproof.
Are matte lipsticks out of style in 2025?
Absolutely not! While the formula has evolved to be more comfortable, matte lipsticks remain a staple for anyone wanting bold, long-lasting color. The key is choosing modern formulas that prioritize comfort alongside staying power.
Can I make any lipstick matte?
You can create a matte effect by blotting regular lipstick and dusting with powder, but dedicated matte formulas will always perform better for longevity and true matte finish.
Find Your Forever Matte
The perfect matte lipstick is out there waiting for you—whether you’re drawn to luxury indulgence, drugstore discoveries, or ethical beauty choices. The best matte lipstick 2025 collections offer something for every preference, budget, and lifestyle.
Remember, the most important factor isn’t price or prestige—it’s finding a formula that makes you feel confident and comfortable. Some days that might be a $6 drugstore steal, other days it could be a $42 luxury splurge. Both are valid choices when they make you feel like your most powerful self.
The beauty industry has finally cracked the code on long-lasting lipstick that doesn’t sacrifice comfort for staying power. These modern matte formulas prove you can have it all: bold color, all-day wear, and lips that still feel like lips at the end of the day.
Ready to find your perfect match? Start with one or two shades from different price points to see what works best with your lifestyle. And hey—if you find your holy grail matte lipstick from this list, tag us in your lip look! We love seeing our recommendations in action.